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Protect the ocean environment with this easy-to-use laundry ball that catches microfibers shedding off our clothes in the washer.
- SMALL, COLLECTIVE ACTIONS HAVE THE POWER TO ACHIEVE BIG RESULTS.
- Collects microfibers into fuzz to dispose in the right way.
- Catches tiny things from flowing water.
WE ARE EATING OUR CLOTHING
We noticed a problem. Every time we do laundry, our clothes shed tiny, unseen microfibers (including plastic), which go down the drains of our washing machines and into our waterways. And most of us don’t even know it! There’s plastic hiding in our waterways and ocean! That’s not great for the animals living in those waters, or for us.
The Cora Ball is a new kind of laundry ball. Inspired by the way coral filters the ocean, the Cora Ball collects our microfibers into fuzz we can see, so we can dispose of microfibers in the right way. Together, we keep these microfibers out of our waterways and our ocean. Yes! Just toss the Cora Ball into your washer. It's a simple step that has a big impact wash after wash.
THE MICROFIBER PROBLEM
The single biggest pollution problem facing our ocean is microfiber: trillions of pieces of tiny fibers flowing into the ocean – every time we use our washing machines. Our clothing is breaking up, sending this microfiber (made of plastic and chemical-covered non-plastics) out with the drain water – just one fleece jacket could shed up to 250,000 pieces per garment per wash. New York City, alone, could have 6.8 billion microfibers flowing into its harbor every day. We are all contributing to this problem.
Every time we do laundry, our clothes shed tiny microfibers, which go down the drains of our washing machines, through wastewater treatment facilities and into our waterways.
Everyone who wears and washes clothes is part of this pollution. Everyone who eats or breathes could suffer the consequences. Learn more about the problem of microfiber pollution here.
HOW THE CORA BALL WORKS
Most washing machines do not have filters. The ones that do are only good to keep keys and coins from clogging your pipes. A standard filter cannot do what needs to be done: catch fibers too small for the human eye to see AND allow water flow.
So, we turned to nature. Coral does exactly what we need; it catches tiny things from flowing water. Using those same principles in the design of the Cora Ball, you can now just drop, or throw it into your washing machine and do your wash as usual. It is easy to use and easy to clean.
Cora swooshes around in the laundry and just like coral, allows water to flow, while picking up those little pieces of microfiber and catching them in her stalks. An independent test investigating the effectiveness of the Cora Ball out of Dr. Chelsea Rochman’s lab at the University of Toronto showed the Cora Ball catches 26% of the microfibers from flowing down the drain.
SMALL, COLLECTIVE ACTIONS HAVE THE POWER TO ACHIEVE BIG RESULTS
If 10% of US households use a Cora Ball, we can keep the plastic equivalent of over 30 million water bottles from washing into our public waterways every year. That is enough water bottles to reach from New York City to London.
Your use of a Cora Ball protects both air and water. The Cora ball’s design collects microfibers until you remove them and put them in the trash. That means they will not re-attach to clothing and fly off into the air – only to become run-off and end up in our public waterways anyway.
YAY, YOU HAVE A CORA BALL AND ARE READY TO START PROTECTING OUR PUBLIC WATERWAYS!
Here is almost everything you need to know to begin washing with your Cora Ball, in 4 easy steps:
1. Toss, or put, your CORA BALL in your washing machine.
It is that simple. The Cora Ball is safe to use in any washing machine, front loader, top loaders (with or without a center spindle), a hybrid, or whatever you have that washes your clothes.
2. READ THIS, your lace will thank you.
The Cora Ball works best with your everyday clothes. Please separate your delicates, knits, fine fabrics, anything with tassels, fraying threads or spaghetti straps. There is a chance that these clothes, fabrics, threads or straps work their way into the stalks and wrap, pull or worse. Just keep your Cora Ball on the shelf when you wash these fabrics and delicate garments.
If something, like a thin strap, does wrap in your stalks, carefully unwrap. Unless it was made of lace or extremely delicate fabric or had fraying threads, it will be fine.
3. Clean your CORA BALL.
Cleaning is easy and similar to cleaning a hairbrush. When you see fuzz/lint balls that are big enough to grab, simply pull them out and throw them in the trash bin (we are working on finding a way to upcycle or recycle them, until then just do the same thing with this lint that you do with your dryer lint).
Frequency: it will take some time, weeks even, for you to see the fuzz/lint (see below for what to expect). We recommend having a look every bunch of washes and when you see a big fuzz/lint ball, take it out. Don't worry about cleaning the whole Cora Ball. Those little tangles of hair and fiber will attract more hair and fiber and grow big enough for you to grab easily.
4. Know your fuzz/lint quotient and how much you are likely to collect.
There are a multitude of factors that determine both how many microfibers your clothes produce and how much of that fuzz/lint your Cora Ball is likely to collect. They range from the type of washing machine and soap you use, to the settings, water temperature and even the hard or softness of your water.
We've put this infographic together to give you an idea of what to expect: